Avon Products announced that Los Angeles Clippers basketball star Chris Paul will be joining the company’s team as the face of a new men’s fragrance, Untouchable.

Paul is a husband, proud father of two, and founder of the CP3 Foundation. For Avon, he represents the future of basketball and the power of the will to win.

The new scent is meant to “capture the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory,” according to Avon.

“The drive to win is what gets me out of bed every morning,” explains Paul. “This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.”

Meg Lerner, vice president, Avon North America Marketing, said: “Chris Paul is such an incredible role model. He is truly living the American dream, and he owes it all to his hard work and dedication. The new fragrance represents that commitment and all that he has achieved at such a young age.”

Untouchable will launch Father’s Day 2013 and will feature Chris Paul and his son, Christopher Emmanuel II, in brochure. The fragrance will be available for $25 exclusively through Avon Representatives.